Fast moving consumer goods (FMCG) are the quickest items to leave the shelves. They also tend to be the high volume, low cost items. Top FMCG companies are characterised by their ability to produce the items that are in highest demand by consumers and, at the same time, develop loyalty and trust towards their brands. Capital have this relationship with Accenture, Alliance one, Nampak and Pepsi Cola.
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